Why we're different
we're all about
the madness
Most production companies start with a camera. Mad Doc Pictures starts with a question: How do we make you believe?
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Science
Using the latest photographic and efficiency technology available
Psychology
Why audiences feel what they feel - and how to shape that deliberately
Story
Structure, character and visual language that captivates an audience
The team
The People
Behind the work.
CEO · director
Kiresh Bedhesi
Award-winning director with a background in medicine. Kiresh builds from the inside out: character and emotion first, then the visual language to carry it.
His work spans commercials, TV series and films earning local and international recognition, alongside productions for some of the most demanding brands in the world.
The signature across all of it: layered narratives, precise visual language, and a clear delivery of the project's message.
Producer · Director of Photography
Victoria Carvalho Carneiro Leão
With over a decade in the industry and 100+ international productions to her name, Victoria brings rare technical depth to every project.
She holds an honours degree on the psychology of lighting - a discipline that shapes how she designs every frame, not just technically but emotionally. She is equally at home with a DSLR on a run-and-gun shoot and an ARRI package on a full broadcast production - and that range shows in the work.
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Her commercial portfolio includes some of the most visually demanding brands in the world. She doesn't just shoot what's been designed - she shapes what you see, bringing a DOP's eye to both the lens and the production process.
The team
The People
Behind the work.
Writer · Director · Post-production
Daniel Gersohn
Dan has spent the past five years building a career as a colourist, refining his craft while grading more than 500 television episodes. Although colour has become his specialty, storytelling has always been his driving force. A writer since childhood, he has worked across directing, editing, sound, and music, with the long-term goal of directing his first science fiction feature.
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His years in television trained his eye for consistency across stories, locations, and lighting conditions. Beyond colour, he has mixed audio for an award-winning short film, composed the score for a documentary, directed his own short film, and regularly takes part in the 48 Hour Film Project.
Drawn to the strange, atmospheric, and emotionally driven, Dan believes colour is one of cinema's most powerful storytelling tools. Whether on set or in the grading suite, his goal is to create images that deepen emotion, reinforce narrative, and leave a lasting impression.
Producer · Actor
Preston Jonas Jr
Preston has been involved in Mad Doc's productions since day one. A salesman by the trade, Preston understands the importance in developing premium video quality and the ability to communicate it to brands.
Preston has performed in all of Mad Doc's major projects and his love for the craft has made him grow into a producing role. Where he brings ideas and brands together to showcase premium campaigns.
Producer · Writer · Director
Jamie Franks
Jamie Franks is a South African writer, director and filmmaker working across documentary, television and commercials.
His practice moves between writing, directing, research and production, giving him a broad understanding of how stories are developed,
shaped and brought to the screen.
Contributing to projects for
broadcasters and platforms including SABC 3 and Showmax. His commercial experience
includes work associated with international brands such as Samsung, Hyundai, Suzuki,
L'Oréal, ABSA, Specsavers, Nivea and Listerine, alongside productions for Suitsupply and Betway.
Jamie is particularly interested in stories with strong characters, distinctive
worlds and a sense of place, and approaches filmmaking with equal attention to the written
story and the practical realities of making it.